Times have changed as they seem to always do in our field. We still build lots of websites for small businesses including small medical practices. However, the tools we use are completely different than they were a few years ago.
The devices used to access websites are changing quickly now too. For our Beverly Hills Pediatrics website make over, we knew that mobile traffic was important (over 80% of its traffic is now from mobile devices) and that search engines would likely bump the new site in rankings but we had no idea the stark contrast we would see in visitor volume on a regular basis….over 200% in one month and still climbing in throughout 2016.
Using a tool that was both mobile friendly AND blog friendly suddenly grabbed search engine attention. However, the biggest change with any of the medical web sites projects we take is that now when a site is complete, our doctors and their staff can actually make simple updates themselves with only a browser!
There is no need to call and wait for us to update a phone number. We build our sites using the same content management system that our own site runs on. I can even update our site OR these client sites using an iPhone today. Talk about convenient.
In addition, there is no need to spend thousands in ‘custom medical website design’ because the sites we build for our clients today are what we call ‘theme’ based. This means that we can focus on the business & traffic building side of the site rather than going back and forth over each pixel placement as we did in the old days.
What’s more, we can make any ‘theme’ look pretty darn close to the original ‘custom’ site (or even better) without reinventing the wheel.
Take a look at the Beverly Hills Pediatrics site today. The layout is responsive, which means that it can stay clean and crisp while at the same time, adjusting to fit screens of any size down to an iPhone 5s or as large as a wide flat screen monitor.
Larger screens mean that we can add more great content. Now, instead of a graphics based navigation in the header, there is a lovely text based menu driven design that is easy to use and helps people get where they need to go.
Also, since the content now lives in a database the whole site is searchable from the top right hand corner of any page in the site! We couldn’t do this before…no easily anyway.
Another change that has helped drive search traffic is that all those ‘Medical Topic’ PDF sheets they initially loaded on the site have been converted to easily searchable HTML for Google. People can now find the site like never before.
From searches about bee stings to fever, vomiting to ear pain, parents visit the site using simple search engine searches and land on Beverly Hills Pediatrics.