SEO (search engine optimization for small business)
Search engine optimization (SEO) is the process of improving the volume of traffic to a web site from search engines via "natural" or "organic" search results. What is "organic" search? Aside from being a term that many of our small business SEO clients don't quite typically understand, it is a term used for the sites that are returned naturally, i.e., in the 'regular' window of results as opposed to those side bar results for 'paying' customers. Basically, solid website optimization means creating pages with content that search engine "spiders" like to "crawl". Our goal is to make your website rank high organically for your targeted search phrase/s.
Search engine optimization for small business clients is really less complicated than most make it out to be. With our practical web experience and your industry specific business knowledge, we can help your customers find you over and over again.
SEM (search engine marketing and Pay-Per-Click)
Search Engine Marketing is just internet marketing in a way which promotes your website in searches through the use of paid inclusion (pay-per-click) etc.
Have you ever noticed the websites listed on the side of your browser when you "Google" a search term? Well, Google sure hopes you notice! Those are "sponsored links" or Pay-per-click listings.
Different phrases hold different weights for competition in search engines like Google. The more competitive the phrase, the more expensive the cost per click. For example, the phrase "DUI Lawyer" is a highly competitive phrase and would cost you more per click for your name to appear in the "sponsored links" section of Google page. However, "DUI Lawyer Tampa" is more specific (slightly less competitive) and therefore costs slightly less per click. Just to confuse you further, it's not like these phrases have little price tags on them, you bid on your phrase. So, if you tell Google AdWords "I want to bid $1 per click for xyz search phrase" but your competitor bids $25 per click for that same phrase, then your competitor will rank on a higher page on Google for that search phrase. Since you can set limits on how much you'll pay per click and how much you'll pay per day, it's fairly easy to keep your costs in line. We can help you sort through the Pay Per Click jungle and select the most logical phrases for your pay-per-click budget.
