Search Engine Marketing Atlanta (and everywhere else!)

Atlanta is our primary market for search engine marketing services because this is our home. However, everything we do for our Atlanta clients and their website promotion can be accomplished remotely!

Search Engine Marketing (SEM) is a very broad term, not to be confused with search engine 'optimization'.

When we 'search engine optimize' (SEO) pages within a website, we are either building or refreshing existing pages to be more easily located and ranked by search engines. However, search engine optimization (SEO) is one portion of a bigger picture called 'search engine marketing', which includes SEO.

Once pages are constructed in a search engine friendly manner (optimized), search engine marketing involves the active promotion of those 'optimized' pages to drive traffic and bring even more visitors than search engine optimization would otherwise produce.

Unlike search engine optimization, which involves more technical 'on page' adjustments than most business owners care to think about, search engine marketing consists of 'off page' activities that both we AND our clients can execute.

Some common off page activities that help to promote a site online include link marketing (link building strategies and techniques) to gradually increase 'inbound links' to your website from other industry (or other relevant sites).

These days, strong link popularity is the core element of 'off page' factors and can help as much or more than all the on page SEO work! High-quality inbound links should be any website's main goal above and beyond a good SEO base for your site.