Search Engine Market Share in 2019 For all those business owners who are joining the social media revolution, I want you to consider something called search traffic. More specifically, we'll call it organic search traffic. I know that social media is easy, and who doesn't like to share cute photos from around the [...]
Targeting Local vs. Regional vs. National SEO Phrases One of the questions that many people have when researching target phrases in their SEO (search engine optimization) efforts is the following. Should I target local, city based phrases or go after something more generic to start? First off, I love using location based modifiers because for [...]
Is it time to convert your business website to HTTPS? If you've ever looked at your website URL in a browser, you'll likely see a prefix of (http://) before the (www) portion of your full address (http://www.mysite.com.) This has always been perfectly normal, but it's something I'm seeing less and less of with many business [...]
Biggest SEO Mistakes for 2017 A new year brings a new outlook for many businesses. For many, this 'reset' can mean a brand new interest in the business web site and finding new ways to make that company web site generate more new business. How can your company website bring more leads in 2017? Even [...]
SEO STRATEGIES FOR 2016 Website Magazine just released a big story in its May 2016 issue about Search Engine Optimization called "The Secret of SEO." I love articles like these (especially from a paid content provider) because they give me a renewed glimpse into the latest strategies that I may or may not already [...]
Link building in SEO (search engine optimization) is one of those things that is dreadfully boring to anyone who has done it, but highly effective. So what is link building in SEO exactly? Simply put, it's casting 'votes' for your web from other web sites. That is to say (as we've talked about before), there [...]
How can you build effective links back to your site without penalty? When we were in high school, most everyone wanted to hang out with the popular kids. Heck, most everyone wanted to BE one of the popular kids. In the saturated web world, is your business website 'the popular kid'? Google likes sites that [...]
One of the great things about technology is that it continues to improve over time. That means that the processes we use here at Sisson Media to build websites for clients have changed many times over, which is great for our clients! See, to take advantage of search engine rankings, we need to stay on [...]
Want to 'rank better in Google'? Google recently announced that your site's speed, that is, how quickly your pages load, might just have a bearing on where your site is ranked. Yes, there are hundreds of 'signals' the giant search engine uses to make sure your customers can find you, but Google now feels like [...]
I've been 'doing SEO strategy' (search engine optimization strategy) for many years and I've seen the rules change like everyone else more than I can count. It seems like there is a new and different search engine optimization strategy or link building strategy, or....ugh. Any small business trying to get found online is going to [...]
