10 03, 2018

Is it time to convert your business website to HTTPS?

By |2018-05-06T22:02:16+00:00March 10th, 2018|Search Engine Marketing, Search Engine Optimization|

Is it time to convert your business website to HTTPS? If you've ever looked at your website URL in a browser, you'll likely see a prefix of (http://) before the (www) portion of your full address (http://www.mysite.com.)  This has always been perfectly normal, but it's something I'm seeing less and less of with many business [...]

7 01, 2017

Biggest SEO Mistakes 2017

By |2017-05-25T07:34:46+00:00January 7th, 2017|Search Engine Marketing, Search Engine Optimization|

Biggest SEO Mistakes for 2017 A new year brings a new outlook for many businesses.  For many, this 'reset' can mean a brand new interest in the business web site and finding new ways to make that company web site generate more new business. How can your company website bring more leads in 2017?  Even [...]

22 06, 2016

SEO Strategies for 2016

By |2017-05-25T07:34:47+00:00June 22nd, 2016|Search Engine Marketing|

SEO STRATEGIES FOR 2016 Website Magazine just released a big story in its May 2016 issue about Search Engine Optimization called "The Secret of SEO."  I love articles like these (especially from a paid content provider) because they give me a renewed glimpse into the latest strategies that I may or may not already [...]

6 03, 2016

Link Building In SEO

By |2017-05-25T07:34:47+00:00March 6th, 2016|Search Engine Marketing|

Link building in SEO (search engine optimization) is one of those things that is dreadfully boring to anyone who has done it, but highly effective. So what is link building in SEO exactly?  Simply put, it's casting 'votes' for your web from other web sites. That is to say (as we've talked about before), there [...]

15 02, 2016

Should I Target Local Or Regional SEO Phrases?

By |2017-05-25T07:34:47+00:00February 15th, 2016|Search Engine Marketing|

One of the questions that many people have when researching target phrases in their SEO (search engine optimization) efforts is the following. Should I target local, city based phrases or go after something more regional? First off, I LOVE using location based modifiers.  I generally tell clients to keep it simple, WHAT I DO, WHERE [...]

10 01, 2016

Link Building Without Penalty

By |2017-05-25T07:34:47+00:00January 10th, 2016|All, Search Engine Marketing|

How can you build effective links back to your site without penalty? When we were in high school, most everyone wanted to hang out with the popular kids. Heck, most everyone wanted to BE one of the popular kids. In the saturated web world, is your business website 'the popular kid'? Google likes sites that [...]

8 12, 2015

Google Reading Level Tool

By |2017-05-25T07:34:47+00:00December 8th, 2015|Search Engine Marketing|

One of the great things about technology is that it continues to improve over time. That means that the processes we use here at Sisson Media to build websites for clients have changed many times over, which is great for our clients! See, to take advantage of search engine rankings, we need to stay on [...]

5 02, 2014

Rank Better In Google

By |2017-05-25T07:34:47+00:00February 5th, 2014|All, Search Engine Marketing|

Want to 'rank better in Google'? Google recently announced that your site's speed, that is, how quickly your pages load, might just have a bearing on where your site is ranked. Yes, there are hundreds of 'signals' the giant search engine uses to make sure your customers can find you, but Google now feels like [...]

16 02, 2013

Search Engine Optimization Strategy Domination

By |2017-05-25T07:34:48+00:00February 16th, 2013|All, Search Engine Marketing|

I've been 'doing SEO strategy' (search engine optimization strategy) for many years and I've seen the rules change like everyone else more than I can count.  It seems like there is a new and different search engine optimization strategy or link building strategy, or....ugh. Any small business trying to get found online is going to [...]

19 11, 2012

The Cobbler’s Website

By |2017-05-25T07:34:48+00:00November 19th, 2012|All, Search Engine Marketing|

The cobbler's kids have no shoes.  That is to say, while we are a web design/marketing company, our old web site had grown stale. It's no big surprise to me that while I log hour after hour building, optimizing and promoting websites for client businesses, our own site sits untouched. However, it does, and it [...]