Want to ‘rank better in Google’? Google recently announced that your site’s speed, that is, how quickly your pages load, might just have a bearing on where your site is ranked.
Yes, there are hundreds of ‘signals’ the giant search engine uses to make sure your customers can find you, but Google now feels like the speed at which your site responds to web requests will potentially bump you up or down in the rankings for your targeted keywords.
It’s known that today, Google takes into account the number of bounces your site receives when ranking your site. A ‘bounce’ is when someone accesses your home page and then quickly leaves….they ‘bounce’ off of your home page (or other entry page). High bounces generally mean one of two things to most sites, and speed is one of them, so this announcement really does make some sense in the grand scheme of things.
First off, if 4 people visit your site, and 3 of them ‘bounce’, or leave immediately, that’s a 75% bounce rate as defined in any analytics program. That’s not a good number obviously. It generally means that your site is not professional (the visitor determined by initial perception that your site stinks, so does your business more than likely), not interesting or generally hasn’t captured a visitors attention to bother with a click to the next page…it’s not ‘relevant’ for that visitor.
However, it ALSO could mean that your site is ‘heavy’, using WAY too many graphics, flash, or other digital assets which bog down the loading of the page. People don’t want to wait – they immediately leave.