As we approach December each year, clients wind down for the holidays and just as we do, think about what they can do NEXT year to help their businesses grow.

2014 Website RefreshMany businesses take this time to look ahead to their goals for the upcoming year. A professional website is your first line of contact with potential clients. Keep it fresh!

Keep it relevant & keep your clients coming back to visit!  You may need some simple text tweaks, or it might be time for a total over-haul.

Trust us, we know the challenges of keeping the company website fresh.  It takes work, and planning.  Even when you have the technical tools and ability, it’s tough to keep it going.

However, your website is one of your hardest working sales people.  Plan correctly, and you’ll have this guy working for you 24/7.

So, what are some things we can all count on to make our websites shine a little more this year?  Let’s take a look….

Use of More White Space & Typography

Heard the old adage “less is more”? We are seeing (and designing) a lot of sites that feature a lot of nothing! That is, a lot of white space. Don’t be afraid of it. You don’t have to have a zillion pictures and tons of text for your site to be attractive. In fact, the opposite can be true. Tons of “stuff” is tough on the eye and will make your visitor run. Clean bright designs with a minimalistic approach using fonts as design not only are visually soothing, but load faster too!

If your site is text rich, then embrace that too! Text itself can be a design element if used correctly. Plus it is vital for search engine optimization. Plus, most people hate writing so if you have too much of it, consider yourself lucky!

Wider Websites to Accommodate Higher Screen Resolutions

One of the easiest website refreshes is widening your site to accommodate larger / higher resolution monitors and browser settings which can open up a lot more real estate for design. Check your analytics to see if wider is the way to go. If 46% of your audience is still stuck at 1024 x 768 or even 800 x 600 (gasp!) then you simply cannot ignore them. While you can wish that they would upgrade their equipment or adjust their browser settings, some are just happily oblivious. Luckily there are ways to design a site that will look good on all resolutions. Just know that the trend will always move toward wider with larger flat screen monitors with higher resolution capabilities.

Mobile Websites

From wide to tiny! Did you know that in the world today there are more than 2.4 billion mobile phone users, and a thousand more are added every minute! About 30% of these mobile phone owners (more than 700 million and growing) have browsed the Internet through their mobile phones. This is the reason why mobile Web browsing is predicted to become the next predominant Internet platform. As phones increase in speed of loading and ease of use, more people will use them to mobile . A website geared toward phone viewing is a trend that will only grow.  In fact, if your site is running on a WordPress framework as this one (now) is, it can be easier than every to use plug-in functionality to detect mobile browsers for the best experience.

Blogs, Social Media, Facebook Fan Pages, Twitter Tweets, etc.

Of course this has been the big thing of the past years, and it will only continue to get bigger. Linking to them, from them, using them and keeping them updated can help keep in touch with your clients. Blogs are easy to set-up and a super way to keep relevant topics out there for resource and can even be helpful in searches. Facebook and Twitter and the like are fun, but are probably not going to be your source for that next big customer. So why are they important? Anything you can to do get your name out there and relay information easily to your potential audience is a good thing.