Website Magazine just released a big story in its May 2016 issue about Search Engine Optimization called “The Secret of SEO.” I love articles like these (especially from a paid content provider) because they give me a renewed glimpse into the latest strategies that I may or may not already be doing for myself and for my search marketing clients.
Oddly enough, the very opening of the article is revealing in its big, bold letters. It states simply enough that search engine optimization itself in 2016 isn’t really THAT different than it has been in the past.
Indeed, the practice itself of making a web site more ‘attractive’ to search engines is very similar to what it’s always been. It’s just that although we can still put the lipstick on, we don’t want to put it on the pig….we need to create something more worthy of that SEO lipstick.
SEO is more about the positive experience your website (or ranking web page) has to offer its target audience. Is there any value in what you are saying? Anything new or interesting worth sharing for your reader?
Five or more years ago, dry and dull copy on a page stuffed with keywords a company wanted to rank for may have dominated certain search engine queries. Now that the search engine landscape has become more and more crowded, those tactics are no longer a viable option for any search phrase worth ranking for.
After all, a big part of a solid SEO strategy is researching and identifying which search phrases are relevant to your business. Further filtering that initial seed list of appropriate phrases to target means that you must identify phrases that are in demand, yet not overcrowded (too competitive).