Sisson Media Corp

About Sisson Media Corp

Scott Sisson's web services company has over 10 years helping small to medium sized businesses establish an effective online presence using the internet. Over the years, we have built and ranked business sites ranging from the 'mom and pop', to large corporate customers including Marriott and Chick-fil-A.
15 12, 2017

What is Digital Analytics?

By | 2017-12-15T14:33:01+00:00 December 15th, 2017|Google Analytics|

What is Digital Analytics? I'm going to be diving into a new series of posts to make site owners more aware of what an understanding of digital analytics can mean for their sites, and for their business.  As I've said before, a good website doesn't just look professional these days.  A good website is just [...]

20 11, 2017

Top SEO Methods for 2018

By | 2017-12-15T14:41:47+00:00 November 20th, 2017|Search Engine Optimization|

Top SEO Methods for 2018 For most business websites, owners and staff are constantly fighting the search engine visibility battle.  As web content managers, there are always things we can be doing when we publish our content regularly to help that content be found. I often take the time to spot check Google first page [...]

28 09, 2017

Is it time to convert your business website to HTTPS?

By | 2017-12-29T11:19:40+00:00 September 28th, 2017|Search Engine Marketing, Search Engine Optimization|

Is it time to convert your business website to HTTPS? If you've ever looked at your website URL in a browser, you'll likely see a prefix of (http://) before the (www) portion of your full address (http://www.mysite.com.)  This has always been perfectly normal, but it's something I'm seeing less and less of with many business [...]

2 08, 2017

How LinkedIn Paid Ads Work

By | 2017-11-02T18:53:57+00:00 August 2nd, 2017|Online Advertising|

How LinkedIn Paid Ads Work In the world of online advertising, social media sites have become somewhat of a delicate topic for business owners. After years of PPC ads on search engines (Google primarily), many business owners are kicking around the idea of dropping online marketing dollars into a different water hole. In some industries, [...]

19 07, 2017

Product Photo Copyright

By | 2017-11-02T18:55:10+00:00 July 19th, 2017|E-Commerce|

When the web business started booming many years ago, it was a bit like the Wild West.  Building a web page then as now (aside from the technical challenges) involved writing copy and supplementing that copy with visuals.  By visuals, I'm referring to the use of website graphics of course...the graphics you use on your [...]

9 06, 2017

What’s New in WordPress 4.8?

By | 2017-06-09T14:26:31+00:00 June 9th, 2017|All, Web Design|

What's New in WordPress 4.8? If you are a Sisson Media website client, odds are good that your business site is running on WordPress.  I won't get into all the reasons we use WordPress here, but if you'd like a quick recap just check out our Marketing Websites page which talks about the importance of [...]

21 03, 2017

When should I use a diy website builder?

By | 2017-06-21T14:09:44+00:00 March 21st, 2017|All, Web Design|

When should I use a DIY website builder? The professional services industry in many cases has a DIY website, app or tool for almost anything I can think of these days.  That includes building websites of course, the topic of this post. As a website services professional, it's obviously not in my best interest to [...]

7 01, 2017

Biggest SEO Mistakes 2017

By | 2017-05-25T07:34:46+00:00 January 7th, 2017|Search Engine Marketing, Search Engine Optimization|

Biggest SEO Mistakes for 2017 A new year brings a new outlook for many businesses.  For many, this 'reset' can mean a brand new interest in the business web site and finding new ways to make that company web site generate more new business. How can your company website bring more leads in 2017?  Even [...]

22 06, 2016

SEO Strategies for 2016

By | 2017-05-25T07:34:47+00:00 June 22nd, 2016|Search Engine Marketing|

SEO STRATEGIES FOR 2016 Website Magazine just released a big story in its May 2016 issue about Search Engine Optimization called "The Secret of SEO."  I love articles like these (especially from a paid content provider) because they give me a renewed glimpse into the latest strategies that I may or may not already [...]