About Sisson Media Corp

Scott's web services company has over 10 years helping small to medium-sized businesses establish an effective online presence using the internet. Over the years, we have built and ranked business sites ranging from professional consultants to corporate customers like Marriott and Chick-fil-A.
6 03, 2019

Web Design Standards in 2019

By |2019-03-06T07:38:17-04:00March 6th, 2019|User Interface (UI), Web Design|

Web Design Standards in 2019 I generally tell website clients from the start that even though I've worked with hundreds of web design projects over the years, I don't consider myself a 'designer' because I'm not formally trained.  Many times, that's okay because we all know what we like on a web page [...]

22 02, 2019

WordPress 5.1 Release

By |2019-02-24T12:01:22-04:00February 22nd, 2019|WordPress|

WordPress 5.1 "Betty" Focuses on Performance WordPress 5.1 (named "Betty" for those of you who are curious) was released yesterday.  It's the first 'major' release since version 5.0 brought us the new block editor called Gutenberg back in December. Jazz Musician Louis Arm Strong A quick back story about the name "Betty" for [...]

15 01, 2019

Should I Target Local SEO Phrases?

By |2019-02-25T15:14:30-04:00January 15th, 2019|Search Engine Marketing|

Targeting Local vs. Regional vs. National SEO Phrases One of the questions that many people have when researching target phrases in their SEO (search engine optimization) efforts is the following. Should I target local, city based phrases or go after something more generic to start? First off, I love using location based modifiers because for [...]

9 12, 2018

What is Digital Analytics?

By |2019-02-22T13:31:54-04:00December 9th, 2018|Google Analytics|

What is Digital Analytics? I'm going to be diving into a new series of posts to make site owners more aware of what an understanding of digital analytics can mean for their sites, and for their business.  As I've said before, a good website doesn't just look professional these days.  A good website is just [...]

19 11, 2018

Is it time to convert your business website to HTTPS?

By |2019-02-22T13:32:31-04:00November 19th, 2018|Search Engine Marketing, Search Engine Optimization|

Is it time to convert your business website to HTTPS? If you've ever looked at your website URL in a browser, you'll likely see a prefix of (http://) before the (www) portion of your full address (http://www.mysite.com.)  This has always been perfectly normal, but it's something I'm seeing less and less of with many business [...]

21 10, 2018

When should I use a diy website builder?

By |2019-02-22T13:33:21-04:00October 21st, 2018|All, Web Design|

When should I use a DIY website builder? The professional services industry in many cases has a DIY website, app or tool for almost anything I can think of these days.  That includes building websites of course, the topic of this post. As a website services professional, it's obviously not in my best interest to [...]

18 05, 2018

WordPress Update v4.9.6

By |2018-06-06T13:36:25-04:00May 18th, 2018|WordPress|

WordPress Update v4.9.6, Privacy and GDPR On Thursday, WordPress version 4.9.6 was released. For those of you who follow such updates, this one included 95 updates from data handling to PHP polyfills.  However, the vast majority of small business (medium and large too) webmasters will be focusing on updates regarding the addition of a new [...]

5 01, 2018

Top SEO Methods for 2018

By |2018-05-06T22:03:37-04:00January 5th, 2018|Search Engine Optimization|

Top SEO Methods for 2018 For most business websites, owners and staff are constantly fighting the search engine visibility battle.  As web content managers, there are always things we can be doing when we publish our content regularly to help that content be found. I often take the time to spot check Google first page [...]

2 10, 2017

How LinkedIn Paid Ads Work

By |2018-05-06T22:04:39-04:00October 2nd, 2017|Online Advertising|

How LinkedIn Paid Ads Work In the world of online advertising, social media sites have become somewhat of a delicate topic for business owners. After years of PPC ads on search engines (Google primarily), many business owners are kicking around the idea of dropping online marketing dollars into a different water hole. In some industries, [...]

19 07, 2017

Product Photo Copyright

By |2017-11-02T18:55:10-04:00July 19th, 2017|E-Commerce|

When the web business started booming many years ago, it was a bit like the Wild West.  Building a web page then as now (aside from the technical challenges) involved writing copy and supplementing that copy with visuals.  By visuals, I'm referring to the use of website graphics of course...the graphics you use on your [...]